Marketing & Web Marketing

I specialize in providing a marketing consultancy service for small- and medium-sized enterprises, by developing a marketing strategy built on objective data and focusing on achieving positive results.

Marketing—what a passion!

Marketing is the mix between define strategic objectives and operational activities to make products available and retain customers.

The right product, at the right place, at the right price.

Dennis Adcock

Web marketing

Web marketing is a branch of marketing activity that takes advantage of the online channel to study the market and develop trade relations (promotion, advertising, distribution, sales, customer service, etc.).

Not having any online marketing strategy means losing the chance to be contacted through this channel by customers.

Web marketing is used alongside promotion strategies and traditional sales together with offline market analysis, allowing you to start a relationship with the audience through web channels.

Web marketing is a whole lot different from the classic "We have made your site / we will make a beautiful site for you." The role of a web marketing consultant is to guide in the selection of the most effective tools to use on the web, coordinating the creation or restyling of the website and choosing the most appropriate content to give value to your company, product or service in line with your mission.

How?

• Devise a marketing plan to define the business strategy, objectives, actions and resources.
• Analyze and understand your target market: customers and competition.
• Develop a communication and promotion strategy.
• Define the strategies and tools to be used.
• Verify and analyze the results achieved.

Why are credibility and reputation now so important?

Because information travels very quickly, and communication in the first phase prevails on credibility, and vice versa. Credibility is the currency.

Today, internet marketing is strongly oriented toward social media marketing owing to the impact of social media on web advertising, which is channeled through many viral forms, e.g. telling a friend, word of mouth, social bookmarks.

It’s true that thanks to emotional maketing, web marketing has become the most effective marketing medium. It is based on neuromarketing strategies and eye tracking techniques, as well as on careful analysis of the brand reputation online.

Why?

To increase

the popularity of your business, stand out, and generate qualified traffic to the website.

 To reach

users who are looking for what you offer and use all the tools at your disposal.

 To take care

and educate your target by establishing a relationship based on trust.

 To comunicate

the value of your company.

 To satisfy

the needs of your audience, guide your customers through the purchase process, and convert clicks to customers.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker