Eye Tracking
What is Eye Tracking?
Eye tracking is an indispensable tool for measuring the usability of a site and understanding how users move within it.
Eye-tracking benefits:
Facilitates navigation: traffic + page views + involvement.
Increases conversions: effective communication + targeted advertising.
Creates information about the user experience: information flow + tailored interface.
Do you want to measure these perceptions?
This analysis will help you understand the path followed by the eyes.
Mouse Track
The Mouse Track technique is a way to show the movement of the mouse and user activity on your site, specifically where they click more often. The analysis allows you evaluate the page and determine whether users are clicking on the call to action or choosing parts that are not even clickable but are of interest to them.
How do you create value clicks?
Exploit the correlation between eye and mouse movements.
Do you want more conversions?
This map is very helpful in deciding what to cover. It helps capture attention in the right places.
Why should you use such colors?
To further facilitate the navigation of visitors to your site.