What is Eye Tracking?
Eye tracking is an indispensable tool for measuring the usability of a site and understanding how users move within it.
Facilitates navigation: traffic + page views + involvement.
Increases conversions: effective communication + targeted advertising.
Creates information about the user experience: information flow + tailored interface.
To find out how to place topics, products, or services in a strategic manner.
To compare results between different versions of design or layout.
This analysis will help you understand the path followed by the eyes.
The Mouse Track technique is a way to show the movement of the mouse and user activity on your site, specifically where they click more often. The analysis allows you evaluate the page and determine whether users are clicking on the call to action or choosing parts that are not even clickable but are of interest to them.
Exploit the correlation between eye and mouse movements.
This map is very helpful in deciding what to cover. It helps capture attention in the right places.
To further facilitate the navigation of visitors to your site.