Marketing & Communication

MARKETING & COMMUNICATION

Experience - Accuracy - Expertise - Creativity

I am a strategic marketing and communications consultant. I help companies and professionals successfully communicate offline and online and achieve business goals. I have worked for and with major corporations, following a cross-disciplinary and multi-tasking path. I have extensive experience gained in numerous fields. Passion combined with creativity and the skills I have acquired working for very different companies provide a solid foundation.

My cross-functional skills are the added value of my consultancy, which includes everything, from the start-up or professional to the established company that need to have an online presence today or to improve the web presence. My commitment is to help create from scratch or rework the corporate or professional image for effective communication. I have an innate attention to detail, and the projects I create are distinguished by precision, professionalism and creativity.

I have a bachelor's degree in Political Science and International Relations, and continuing education is an ongoing commitment for me. I am convinced that you never stop learning, you have to be curious, embrace new things, delve deeper and not be afraid to experiment. In addition to being a marketing and communication consultant, I am also a professional freelance translator, Incoming travel designer and Technical director of Travel and tourism agency, involved in incoming tourism that enhances the made in Italy.

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What I do

Digital Marketing

Digital Marketing enables the achievement of marketing goals through the use of digital technologies and media. It then leverages digital (online) tools and channels to develop and build customer relationships and build new customer acquisition strategies. The purchase should not be the final act but an experience to be told to attract, capture the attention and participation of customers.

Digital marketing professionals have very diverse backgrounds from various fields: information technology, marketing, communication.

The Marketing Digital Specialist focuses on the digital strategy, detailing the marketing plan with an effective digital promotion plan, develops the overall strategy by identifying markets and marketing levers, and measures and evaluates results.

It is essential to define which digital tools and channels are most suitable, based on your goals and target audience. Knowledge of online tools and channels is essential to know whether and how they can help achieve the marketing and business goals of the company, professional or brand.

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Content Marketing

Content marketing is a relevant part of the marketing, which defines the ability to generate traffic and leads to the site through the dissemination of quality content. Essential elements are the development and implementation of content with the goal of achieving the best search engine rankings. The importance of using quality content leads to attracting qualified leads, generating revenue, and building customer loyalty. Content must follow SEO rules and online communication techniques.

The Content Marketing Specialist's job is to define goals and create a detailed editorial plan to build quality content in line with the communication strategy that includes text for the website, newsletters, landing pages, social media posts, podcasts, images, videos and infographics.

The most important aspect is the production of effective and engaging content, an integral part of the content strategy by the content marketing manager. Its task, in addition to producing content, is to outline a precise editorial strategy, based on goals and positioning, that defines the appropriate distribution channels to intercept buyers (buyer personas).

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SEO Optimization

SEO activity is the optimization of a website, an activity to improve the quality of the website to provide information as responsive as possible to the information sought by a user and at the same time relevant and real.

The decision to hire an SEO expert is important for the success of the project. His expertise can potentially improve the website and save time by taking into account all aspects involved in a successful web project. SEO consulting is indispensable for digital marketing strategy and is useful from the moment the domain of the future site is chosen and continues with webdesign and content development. The essential elements of effective SEO are: effective communication, providing useful information, and creating quality backlinks.

The SEO questions about one's website that matter are: is it user friendly? is it fast? Has an intuitive structure? Are the important pages reachable? The essential elements of effective SEO are: effective communication, providing useful information, and creating quality backlinks. Among the most relevant SEO elements are: HTML code analysis, website speed, website structure, link building/backlinks, content development and analysis, page & title & plugin optimization, keyword research, and competitive analysis.

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Brand Strategy

Choosing a name for a product or service is very important. Each name chosen represents what it encompasses and wants to tell. The choice is the result of a strategic marketing assessment that considers all aspects that represent it and its use in the established context. It must be tight and effective.

The success of your business comes through your name (brand) and, inevitably, also through its visual representation (logo) and the slogan (claim) you have chosen to define it and to make you remembered. My job is to define the Brand Strategy is to help you in the initial phase, in choosing your Value Proposition and target audience, in defining the originality of your product or service, and in the next essential phase of Naming. It is a process of creating value for your customers. This is why brands are valuable and outlive products if they convey: quality, credibility and experience.

It is important to define the essence of the branding strategy. Market positioning will drive many of the subsequent decisions. With Brand Strategy you outline messaging that is targeted and consistent to each segment of your audience. Brand Strategy to stand out, gain greater visibility and recognition. Different. Relevant. Unique.

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Brand Naming

The best definition of Brand Namig is: going from unknown to known. My job in the Brand Naming journey is to help you choose a name that reflects the target audience and, at the same time, says everything about the product.

There are certain characteristics to be met, such as being: unique, simple, relevant, easy to remember, expandable. My role is to guide you through this process and help you let creativity run free, forgetting logic, method and reason. No idea is stupid; you have to think outside the box. It is necessary to work on the quantity of names: the greater the starting base, the better the final result.

Coordinated image should not be forgotten: the name should be matched with the logo; the link between these two aspects is crucial because it creates credibility through consistency. The Brand Naming path includes defining the brand and Value Proposition, identifying the target audience, evaluating the competition, the innovative aspect of the product or service, to the meaning of the name in other languages and others.

Another aspect that should not be underestimated is the testing and recognition phase. Always keep in mind certain aspects such as: simplicity, consistent, logical, and harmonious. The result: a solid foundation from which to build your own Brand Naming.

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Marketing Plan

The Marketing Plan is an integral part of the Business Plan. The first step is Brainstorming led by a marketing expert who provides you with the expertise and experience to achieve the desired success. It serves to focus your goal, give a clear direction, elaborate your Value Proposition, and look ahead for improvement.

The second is to carefully design the path to achieve the desired goal. Establish priorities for marketing activities, get to know existing and potential customers to offer what they need. The path to do so must be SMART: Specific, Measurable, Attainable, Realistic, Timely.

The last step is to take action.

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