The Web does not just connect machines, it connects people.
The web is more a social creation than a technical one.
Tim Berners-Lee
Social Media
Why they are useful
Potential
Why is it important to be present and active on social media?
Social media and social networking are web platforms that allow people to connect, interact, socialize, exchange information, or, as Philip Kotler says, to strengthen the power of buyers and sellers. Today, “the customer is king." In fact, today the networks interact, and the distinction is often reduced because they are complementary and interdependent. Their main function is to communicate.
The famous ones include Twitter, YouTube, Flickr, Vimeo, Facebook, LinkedIn, Google Plus, Foursquare, Pinterest, Tumblr, Instagram, Fancy, Slideshare, Scribd, Dailymotion, Metacafe, Veoh, and Tripadvisor.
You don’t need to be present on all, but it is important to be on the ones that best fit your business or service.
How can your business benefit from the use of social networks?
Bring traffic to website.
Reach millions of potential customers.
Influence the choices of surfers.
Gain visibility over competitors.
Build customer loyalty and create new contacts.
Manage brand reputation.
Social media are powerful channels of communication simply because they are handy and free. Their potential also increased thanks to tablets and smartphones.
But it is not only devices that define their potential and penetration of our lives and activities. They have become indispensable!
Through social media, you can reach your customers, interact with them, and provide support and assistance.
Upstream, a detailed analysis of corporate communication must be made to realize a strategy focused on the selection of social media channels to convey your messages. The next step is correct configuration, followed by social media management.
This last phase can be just as demanding because it requires time and expertise. Depth knowledge of the media, communication techniques, semantic knowledge and, of course, specific SEO techniques are skills that are not always present within companies.
This is a good reason to rely on outsourcing professionals as the best choice. Here's how and why I can help you!
Let's talk about your social media project?
Social media networks are channels of communication that cannot be ignored if you want to put an effective communication strategy into action.
Why is it important to be present and active on social media?
You'll get maximum visibility to turn surfers into customers.
Users also assess companies based on their social profiles.
Consumer choices are influenced by social media.
Your business can stand out if you schedule a social media strategy.
You can reach your customers directly.
They allow you to spread quality content.
