A man who stops advertising to save money is like a man who stops a clock to save time.

Henry  Ford

DEM = Direct E-mail Marketing

The magic formula: Strategy


  • Create a targeted DEM.

  • Reach new customers.

  • Empower your other online channels.

  • Educate new customers and subscribers.

  • Achieve the desired results.

In conclusion

A DEM allows you to reach your target market while limiting the unnecessary expenditure of effort and money. We all have interests, passions, necessities and needs to be met.

The secret for a successful DEM is the ability to identify, encourage and maintain this subtle but solid thread that binds the reader to the sender who conveys the message.