You can't depend on your eyes when your imagination is out of focus.
What is it?
A corporate image, or corporate identity, is the ensemble of all the communication elements of a company. Business communications are used to distinguish and recognize a company from among the many. It becomes coordinated when the different communication aspects are consistent with one another.
The perceived value of your brand is essentially based on your corporate identity. Investing in your corporate image is very important because it affects the reputation and the loyalty that are reserved for the brand, your brand.
This means the appropriate coordination of all the elements: logo, name, letterhead, business cards, envelopes, advertising, promotions, website and social media channels. A corporate image makes a company immediately recognizable, whether it is a manufacturer, a professional services business or a retailer.
Examples of elements of a traditional corporate identity:
- logo | name | brand
- letterhead | envelopes | business cards
- folders | block notes
- event invitation | coupons | gift card | badge
- catalogue | brochure | flyer | leaflet
- price list | technical manual
- promotional items | calendars
- advertise | poster | billboards
- shoppers | labels | exhibitors
- tapes for packaging | pickers
- clothing | means of transport
- interior decoration | window dressing
- signage | boards | plaques
Why is it important?
Because corporate image is usually associated with the letterhead and business cards, when in fact, the corporate identity applies across all external forms of communication from the business.
Because all the communication elements that speak of your company must be consistent and coordinated.
Because the image of your company is not merely a matter of aesthetics since it reflects your identity.
Where should you start?
Building your corporate image is necessary for communicating your brand and spreading the voice of your brand through social interactions.
The first step is the creation of the logo, then the letterhead, the business cards, the website, the advertising and all forms of internal and external communication.
How should you do it?
To communicate uniquely and to create a strong identity, the best solution is to create a manual describing the corporate image of your company. It will contain information on fonts, colors, sizes, etc.