• Include CRO in Your SEO 17 November 2017
    Search engine optimization professionals often consider their job done after the click is won from the search result page. That’s when user experience and conversion rate optimization take over. But ... The post Include CRO in Your SEO appeared first on Practical Ecommerce.
  • Nurture Email Subscribers to Drive Downstream Conversions 17 November 2017
    Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with ... The post Nurture Email Subscribers to Drive Downstream Conversions appeared first on Practical Ecommerce.
  • How to Turn Seasonal Shoppers into Lifetime Customers 16 November 2017
    With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing ... The post How to Turn Seasonal Shoppers into Lifetime Customers appeared first on Practical Ecommerce.
  • Ecommerce Product Releases: November 15, 2017 15 November 2017
    Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on holiday shipping, augmented reality, mobile analytics, customer ... The post Ecommerce Product Releases: November 15, 2017 appeared first on Practical Ecommerce.
  • 4 Marketing Lessons from Opening a Brick-and-mortar Store 15 November 2017
    Lessons learned from opening a brick-and-mortar retail store may apply to online merchants, providing insights about promoting products, driving sales, and engaging shoppers. On November 9 through 11, 2017, I helped ... The post 4 Marketing Lessons from Opening a Brick-and-mortar Store appeared first on Practical Ecommerce.